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Case study

Android, Custom Bugdroid & 3D Asset System

Creative Direction · 3D Development

I led the initial creative and technical development of a flexible 3D asset system built around Android's Bugdroid character.

Starting with a rebuild of the existing production models, I developed a customisable, rigged character designed to support a wide range of applications. Working with a team of 3D artists, we expanded the system into an extensive library of branded characters, animations and physical merchandise, including custom variants for Google's partners.

The work also extended into early concepts for a personalised Bugdroid experience, allowing users to explore and create their own character variations.

The resulting 3D assets were supplied to Google for continued use across Android communications and partner initiatives.