Corporate Traveller, AI-Assisted Animation

Developed in response to a tightly constrained brief, this project explored how emerging AI tools could support the production of a finished animated commercial within a limited budget and compressed timeframe.

I led the creative development and produced the majority of the animation, combining AI-assisted modelling, procedural workflows and hands-on 3D production. The commercial was completed with support from a motion designer for final editing and graphics, alongside external sound production.

Following the campaign, I developed an independent experimental advertisement to explore a different approach: creating a concept specifically around the strengths and limitations of generative AI.

The two pieces demonstrate contrasting applications of AI in creative production, from accelerating conventional workflows to informing the creative process from the outset.