DataStax, Brand Identity & Digital Experience

I led the creative direction of a comprehensive brand and digital redesign for DataStax, working with a multidisciplinary team across visual design, motion and development.

At the centre of the identity was a modular geometric system derived from an isometric grid. This underlying structure informed the logo, iconography, illustration and wider visual language, creating a consistent foundation across hundreds of assets.

The system extended into motion and 3D, transitioning between flat geometric compositions and dimensional forms to create a distinctive, flexible visual language.

The work encompassed brand identity, digital assets, animation and a redesigned website, establishing a cohesive design framework across DataStax's communications and digital presence.