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Case study

Optus: Campaign Concepts & Storyboarding

Concept Development · Illustration · Storyboarding · Design

A collection of advertising projects developed for Optus, including campaigns featuring Ricky Gervais, Usain Bolt and Australian Olympic and Paralympic athletes.

Working closely with creative direction and production teams, I contributed to early concept development, produced detailed digital paintings and storyboards, and developed pitch presentations to communicate the creative approach.

The work ranged from initial visual exploration through to production-ready storyboards, providing a visual reference for directors, animators and production teams throughout execution.

The selection represents a small portion of a broader body of campaign work produced for Optus.