Volkswagen Group Australia, Digital Design Direction

I led digital design direction across Volkswagen Group Australia's portfolio of brands, including Volkswagen, Audi, Škoda and CUPRA.

Working within established global brand frameworks, my responsibilities included design oversight, quality assurance, system audits and identifying opportunities to improve consistency and production efficiency across digital channels.

The work included rebuilding email design systems, improving reusable components and introducing new website modules where permitted by global brand and platform requirements.

The role required balancing the needs of individual brands with shared operational standards, maintaining design quality while navigating the constraints of a complex international organisation.